SkyUp Airlines Appoints Dmytro Popel as New CEO Amid Group Transformation

SkyUp Airlines and the tour operator Join UP! have announced a significant management reshuffle as part of their transformation into an international tourism group. Dmytro Seroukhov, the former CEO of the airline, has transitioned to the role of Group Commercial Officer (GCO). Dmytro Popel has been appointed as the new CEO of SkyUp Airlines.

Dmytro Popel brings extensive financial management experience from major Ukrainian state and private enterprises. He previously held senior financial positions at Ukrzaliznytsia and Naftogaz of Ukraine. His career also includes a background in aviation, having led the financial department of the Ukrainian Aviation Group alliance, which included carriers such as AeroSvit and Windrose.

According to the company, Popel's primary objectives will include:

• Improving operational and economic efficiency;
• Developing the aircraft fleet and flight programs;
• Strengthening cooperation with international partners.

In his new role as GCO, Dmytro Seroukhov will focus on creating an integrated commercial strategy for the entire group. This includes fostering synergy between the airline, tour operators, and retail networks. Seroukhov emphasized that the goal is "to learn how to use our full potential and make decisions based on the collective result."

The appointment of the new CEO is subject to official approval by the State Aviation Administration of Ukraine (SAAU). The ongoing transformation aims to unite Join UP!, SkyUp, the Travel Shop retail network, and a dedicated destination management company (DMC) into a single international entity.