Roshen launches official sales on Amazon and Walmart in the US
The Ukrainian confectionery corporation has started selling its products through the largest US e-commerce platforms.
🏢БізнесPhoto: Інтерфакс-Україна: економіка
Key points
- Official launch on Amazon and Walmart
- Direct-to-consumer strategy in the US
- Global expansion of the Ukrainian brand
Confectionery giant Roshen has officially entered the US e-commerce market, launching its product line on Amazon and Walmart. According to a company announcement, this move aims to provide a convenient purchasing experience for American consumers and establish a direct connection with the brand's new audience.
The company views this transition to digital platforms as a strategic tool for gathering consumer insights through ratings and reviews, which helps build brand credibility abroad. This expansion follows a similar launch on Amazon in Saudi Arabia back in August.
Currently, Roshen is recognized as a leading global manufacturer, ranking 13th in the industry with an annual revenue of $1.5 billion. The corporation operates production facilities across Ukraine, Lithuania, and Hungary, distributing its products to 57 countries worldwide.
Source Інтерфакс-Україна: економіка — interfax.com.ua/news/economic/1235084.html ↗
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